Brewing Growth with Data: How Classmethod (Thailand) Co., Ltd. helped KAMU KAMU Boost Sales with AWS
Date Published: 30 JULY 2025R 2025
- Frequent website outages disrupted coupon and discount functions.
- Sales data analysis was slow, and data older than three months couldn’t be viewed.
- Limited resource flexibility made it difficult to manage peak periods efficiently.
- Sales data can now be analyzed quickly and accurately, with product‑level information available for each branch going back one year.
- Data analysis and optimized staffing improved peak‑time sales by up to 80%.
- Real-time data access allows reports to be reviewed immediately after daily closing.
- The website is now more stable and can reliably support multiple simultaneous users.
In an era where digital technology drives businesses of all sizes, choosing the right IT infrastructure has become a key factor for success.
KAMU KAMU, a popular beverage brand in Thailand, enhanced its data analytics capabilities and improved operational efficiency by leveraging AWS cloud services with support from Classmethod (Thailand).
Confronting the Limits of the Existing System
KAMU KAMU needed a secure environment to store its critical business and customer data.
Mr. Ditthanan, a member of the company’s IT team, says, “Previously, the company checked sales reports through the backend system of its POS program. However, since we were using two different POS systems, conducting sales analysis was difficult. With the previous reporting system, it was almost impossible to review detailed cup‑level sales data from more than three months earlier.”
In addition, there were frequent server outages with the hosting service provider, which significantly affected the discount coupon system and customer service operations.
Partnering with Classmethod (Thailand) to Build on AWS
Driven by the need for a more stable and flexible system, KAMU KAMU researched cloud service options online and decided to adopt AWS. With Classmethod (Thailand) as its partner, the company received consulting and implementation support, starting with core services and gradually expanding its use of AWS.
Examples of AWS Services Implemented
- Amazon S3: Used for storing and backing up critical data, replacing the company’s previous storage environment.
- Amazon EC2: Used as a web server for various services, starting from a small system and scaling independently as needed.
- Amazon QuickSight: Used to create sales analysis dashboards, enabling management to quickly grasp both the overall situation and detailed figures.
Benefits Gained from Using AWS
1. Deeper Data Analysis for Sales Growth
“We can now obtain detailed sales data by time period, which makes each store’s peak hours clearly visible. Management uses this data to plan appropriate staffing levels and respond to customer demand in a timely manner.”
As a clear result, after adjusting staff allocation based on the analysis data, the number of cups sold per hour during peak periods increased.
2. Real-Time Decision-Making
With Amazon QuickSight, the management team can now review sales data immediately after daily closing. This enables more accurate planning of raw-material orders and staff schedules for the following day, resulting in cost reductions and improved customer service efficiency.
3. System Stability and Security
By migrating its web servers to Amazon EC2, KAMU KAMU resolved the frequent downtime issues experienced in the past. The coupon and other online service systems now operate continuously and reliably. Meanwhile, Amazon S3 has strengthened data security, ensuring critical data can be safely stored and accessed at any time.
4. Efficient Cost Management
Thanks to the flexibility of AWS resource sizing, KAMU KAMU can now control costs more effectively. “During promotion periods or other times of high user traffic, demand fluctuates. We can adjust resource sizes to match these fluctuations, scaling up when needed and down during quieter periods, without paying for unnecessary capacity.”
Support from Classmethod (Thailand)
In addition to AWS’s robust cloud infrastructure, comprehensive support from Classmethod (Thailand) was another key factor in the successful adoption
Comprehensive Support Services
- Prompt Technical Assistance:
The AWS specialist team provides timely responses and problem resolution, helping shorten troubleshooting time and prevent unexpected costs.
- Accessible Thai‑Language Resources:
With more than 850 AWS‑related articles available on the DevelopersIO blog, KAMU KAMU’s IT team can deepen its understanding of AWS services and learn more effectively.
- Transparent Cost Management:
A billing system tailored to Thai business requirements and accurate tax documentation make accounting processes more convenient.
- Resource Usage Monitoring:
Through the Classmethod Members Portal, the company can review cost details and service utilization, supporting efficient budget management.
Mr. Ditthanan shared his impressions of the support, “I was very impressed by the follow‑up and how quickly the team resolved reported issues. They respond promptly and provide full support. We can see their attentiveness and their genuine effort to help us resolve issues.”
The close collaboration between KAMU KAMU and Classmethod (Thailand) has grown beyond a typical service‑provider relationship, forming a business partnership that promotes growth and supports sustainable cloud utilization.
Summary
KAMU KAMU’s migration to AWS Cloud not only resolved issues such as frequent system downtime, delays in data analysis, and limited storage capacity, but also opened up new opportunities to use data more effectively in driving the business forward. Through deeper data analysis, real‑time decision‑making, a stable system environment, and efficient cost management, KAMU KAMU has improved sales performance and continues to provide customers with a consistently high‑quality experience.